01 · THE BRIEF
Find people owed a PPI tax refund
Reach customers who had tax wrongly taken from their PPI payout, and get them signed up.
← All case studies
» FULL-FUNNEL GROWTH PARTNER · PERFORMANCE CASE STUDY
PPI Tax Refund ClaimsHMRC Agent AuthorisedICO / GDPR CompliantClaims ManagementLead Generation
132,205 leads generated.£2.70M spend.
We managed paid acquisition across six channels, Call Centre, Email, Facebook, Google, SMS and TikTok, to help customers reclaim tax wrongly deducted from their PPI compensation.
£2.70M in managed spend returned 132,205 leads.
Every lead became a signed client with a National Insurance number provided, ready for submission to HMRC.
132,205
LEADS GENERATED
All signed leads, 20 weeks
£2.70M
TOTAL AD SPEND
Call Centre, Email, Facebook, Google, SMS, TikTok
6
CHANNELS
National scale, 20 weeks
£20.40
COST PER LEAD
Blended, all channels
CAMPAIGN TIMELINE28 May 2023 – 18 Oct 2023
02 · WHAT WE DID
Ran paid acquisition on six channels
Call Centre, Email, Facebook, Google, SMS and TikTok, all feeding the same qualification standard.
Call CentreEmailFacebookGoogleSMSTikTok
03 · THE RESULT
Every lead, ready to submit
132,205 leads, each one a signed client with their National Insurance number, ready to go to HMRC.
Six channels. One qualification standard.
The objective was consistent throughout: help customers reclaim tax wrongly deducted from their PPI compensation, at scale, without cutting corners on compliance. We managed acquisition across Call Centre, Email, Facebook, Google, SMS and TikTok, with every lead signed as a client and a National Insurance number captured before being counted as qualified.
Across the campaign: £2,697,199.98 in managed spend and 132,205 leads generated across six channels.
One team. The entire acquisition engine.
We managed the entire journey, from first contact through to a signed client ready for HMRC submission. Having one team responsible for both the funnel and acquisition meant every channel fed the same qualification standard, not just a shared budget.
Website DesignUXBrandingCopywritingCROReportingCall CentreEmailFacebookGoogleSMSTikTok
Six channels, side by side.
Facebook and TikTok drove the bulk of volume and spend. Email, SMS and Call Centre delivered real lead volume on a fraction of the budget.
Facebook and TikTok generated 89,558 leads from £2.38M in spend. Email, SMS and Call Centre added a further 37,506 leads on £194K.
Twenty weeks. £2,697,199.98 spent. 132,205 leads delivered.
This wasn't a short burst of activity. It was twenty weeks of continuous acquisition across six channels, each feeding the same qualification standard. By the time the campaign closed, we had managed £2,697,199.98 in media spend and generated 132,205 leads, every one of them signed as a client with a National Insurance number provided, ready for HMRC submission.
THE RESULT
Twenty weeks. One qualification standard, start to finish.
Across twenty weeks, the campaign generated 132,205 leads from £2,697,199.98 in managed media spend. Every single lead, across six channels, cleared the same bar: a signed client, with a National Insurance number provided and ready for submission to HMRC. We didn't cut corners to hit that volume. We built an acquisition engine that could scale across six channels while holding the line on quality.
Ad spend
Spend by channel